DiscoverOrg Acquires NeverBounce To Enhance Data Platform With Email Verification Capabilities
- Written by Elise Schoening
- Published in News Briefs
DiscoverOrg, a B2B intelligence platform, acquired NeverBounce, an email verification and list cleansing services provider, for an undisclosed amount.
The acquisition positions DiscoverOrg customers to enhance the accuracy of in-platform emails, as well as verify email data collected from other sources. The news follows on the heels of DiscoverOrg’s acquisition of ZoomInfo last month.
“While finding net-new buyers is always going to be vital to sales and marketing efforts, it has become equally as important to manage, update and cleanse existing data that is going stale sitting in CRM and marketing automation systems,” said Henry Schuck, DiscoverOrg CEO, in a statement. “Our partnership with NeverBounce makes solving both of these challenges easier for our customers.”