Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help Highspot expand its capabilities and better position sales reps to have more effective customer conversations.
Seattle-based Highspot is designed to help reps enhance their sales content and training investments to improve sales effectiveness. The company leverages artificial intelligence to provide contextual recommendations to identify the right content for customers. Over the past 12 months, Highspot has expanded its customer base by 300%.
"Easily accessible, high-quality content and training materials have become key factors in sales rep performance,” said Robert Wahbe, CEO of Highspot, in a statement. "Our focus is to build on our artificial intelligence (AI) capabilities and continue delivering a complete sales enablement solution that sales reps and marketers love."