Integrate, a company that specializes in precision demand marketing, announced John Gurski as its new President and Chief Revenue Officer (CRO). Gurski will lead all functions across sales, marketing, customer success and professional services at Integrate.
Gurski spent more than two decades in leadership roles at SAP and has an extensive SaaS leadership background. Most recently, Gurski was Chief Sales Officer at PointClickCare, a cloud-based healthcare software provider where he led sales, presales, demand generation, business development, enablement and sales operations teams.
“As buying behaviors continue to evolve, it’s never been more important to focus on building predictable pipeline and revenue and ensuring tight alignment across the entire customer journey,” said Jeremy Bloom, Co-founder and CEO of Integrate, in a statement. “I am thrilled to welcome John to the team. He is a capable leader who is uniquely skilled to lead a unified, customer-centric and modern revenue function and also serve as a culture-keeper who empowers team members to thrive.”
Additionally, Integrate recently launched its new book, Precision Demand Marketing: Achieving the Promise of Predictable Pipeline, which provides a realistic, hands-on approach to adopting a buyer-driven, omnichannel PDM strategy.
