LinkedIn unveiled LinkedIn Pages, an updated version of LinkedIn Company Pages that is designed to help companies grow their audience, monitor and respond to relevant LinkedIn conversations and engage their employees.
LinkedIn also released a new Content Suggestions feature, which aims to show what topics and content pieces are trending within a company’s target audience, so marketers can adjust their content strategy accordingly. In addition, companies can now respond to and reshare posts from their employees and customers.
New partnerships with Crunchbase and Hootsuite also aim to enable companies to feature Crunchbase insights directly on their LinkedIn page, as well as receive notifications of any activity on their page.
“Our new Pages experience is built to foster active communities and conversations on LinkedIn with a company’s employees, customers and followers,” said Sparsh Agarwal, Senior Product Manager of LinkedIn, in a blog post announcing the news. “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations — from small businesses to large enterprises — to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages.”
According to the company, LinkedIn Pages are currently being rolled out in the U.S. and are expected to be available worldwide in the coming weeks.