Mintent, a content marketing platform, has launched Mintent Trackable Links at Content Marketing World 2019, a multichannel analytics system that aims to help marketers track content performance and engagement in real-time from one campaign across all channels.
In October 2018, Mintent acquired gShift, a provider of SEO, content performance and web presence analytics software. Following the acquisition, Mintent integrated gShift’s analytic technology, Kurls, which is designed to build trackable branded short URLs. The technology was used to develop Mintent Trackable Links and provide simplified analytics of content performance and audience engagement, allowing for a clearer determination of ROI.
Features of the multichannel analytics system include:
- Tracking of content performance and audience engagement;
- Streamlined marketing analytics integrated into the content creation process;
- A unique smart link for content that can be tracked across different the channels it’s being distributed to; and
- Filtered link tracking based on campaign, content type, individual content asset, the channel and more.
“Content marketing technology providers have traditionally not given their customers true comprehensive performance metrics,” said Matt Dion, CEO of Mintent, in a statement. “Mintent acquired gShift, a provider of content optimization data and analytics, to connect the content marketing dots of ideation, planning, creation, distribution and now, measurement. This product launch is the first step in simplifying and making analytics more accessible to content marketers.”