SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug’s Founder and current CEO, will continue serving the company in his role as Chairman of the Board.
Spencer started at SmartBug Media as the VP of Sales and Marketing and was later promoted to Chief Revenue Officer (CRO). After serving as CRO for nine months, she then transitioned to President of the company in Oct. 2021. Spencer’s promotion to CEO represents the next chapter in her career at SmartBug, where her efforts as a senior leader have contributed to earning five consecutive Inc. 5000 nominations and three consecutive Adweek 75 recognitions. Additionally, with the help of her leadership, the company was named as HubSpot’s Partner of the Year, experienced all-time highs in revenue and profitability and completed its first acquisition in the E-commerce space.
"Jen and I have worked together for years, and as I transition my duties in day-to-day operations, I could not think of a better person to continue our mission and further strengthen SmartBug's strong leadership position in our market, " said Malone in a statement. "We finished 2021 with another year of incredible growth, seasoned management and leadership teams and a broad and growing portfolio of strong partners and customers, with 2022 looking even better as we bring on key new hires and advance internal leaders. I am very excited to support Jen and the board as we continue to provide revenue growth for our customers and career growth for our SmartBug team."
In his continued role as Chairman of the Board, Malone will play a role in SmartBug's strategic direction and M&A activities and evangelize the company’s remote-first business model and work culture.