Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets, according to the marketing automation platform provider.
Silverpop unveiled several offerings aimed at integrating marketing automation capabilities into the ecommerce space.
The industry-specific, packaged solutions are designed help marketers deliver highly tailored experiences across the customer lifecycle and measure engagement. These solutions also provide marketers with insight into their customers and the revenue performance of their campaigns.