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B2BMX AW

What B2B Marketers Learned at Advertising Week 2025

With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…

Blog October 15
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
Screenshot 2025 10 08 at 8.02.31 AM

Today’s Agenda for the B2BMX Lounge at Advertising Week New York 2025

Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage,…

Blog October 9
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
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Advertising Week New York 2025 is Here

The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…

Blog October 6
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How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…

News Brief April 29
IBM WPP
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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched…

Industry News June 21
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Demand Spring Unveils Leap Advisory Service

Demand Spring Unveils Leap Advisory Service

Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized,…

Industry News May 4
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Ceros Secures $100M To Enhance Its Interactive Content Platform

Ceros Secures $100M To Enhance Its Interactive Content Platform

Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity…

Financial News July 23
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Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences…

Industry News July 22
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IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder

IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder

IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…

Industry News June 3
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How Marketing Can Save The World With Humor, Authenticity & Inspiration

How Marketing Can Save The World With Humor, Authenticity & Inspiration

Seventy-one percent of B2B marketers rate their company's overall content marketing success as zero to minimal, according to…

Industry News February 27
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IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM Releases Voice-, Text-Enabled Assistant For Marketing Campaigns

IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…

Industry News October 4
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ZoomInfo Announces Former IBM Exec As New CEO

ZoomInfo Announces Former IBM Exec As New CEO

ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace…

Industry News July 25
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