Adam Charles AdRoll Advertising Week New York AI Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni artificial intelligence b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Content Creators Courtney Carroll Creators Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
With a full day of programming for B2B marketing professionals at Advertising Week for the first time, attendees…
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October 15
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
Today is the day— the B2BMX sessions at Advertising Week New York 2025 (AW NewYork) take center stage,…
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October 9
Adam Charles AdRoll Advertising Week New York Ajay George Alex Josephson Annie Dunleavy Antonella Bonanni b2bmx Bloomberg Media Group Brendan Gahan Chris Cannon Chris Drago Cognizant Courtney Carroll Danielle Puceta Decoding Growth Dentsu Enhancio Gina Kleiner IBM Izzie Rivers Jesse Harrington Au Joe Prota John Webb JPMorgan Chase Justin Cooke Kathleen Booth LinkedIn Marc Herron Maria-Angela Sanzone Mark Singer Maryam Banikarim NetApp Parya Behrouzian Path7 Realm B2B ServiceNow Sonya Lombardi Sparks TechFinitive.com US Deloitte Digital WSJ Institute
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by…
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October 6
Adobe b2b content Bryan Casey IBM Lumen Technologies Marketing Personalization Moria Fredrickson Nick Harper
B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…
News Brief
April 29
IBM WPP
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched…
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June 21
consultancy Demand Spring IBM InVision Lead Advisory Group Revenue Marketing
Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized,…
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May 4
Ceros digital experiences IBM NBC Sumera Equity Partners United Airlines
Ceros, an experiential content platform, has raised $100 million in funding from mid-market private equity firm Sumeru Equity…
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July 23
Adobe buyer engagement digital transformation Hybrid Cloud IBM Red Hat revenue
Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences…
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July 22
display advertising IBM IBM Watson Jeremy Hlavacek Watson Ads Builder
IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…
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June 3
#B2BMX 3M B2B Marketing Exchange Carlos Abler content marketing empathy humor IBM marketing strategies social entrepreneurship Tim Washer
Seventy-one percent of B2B marketers rate their company's overall content marketing success as zero to minimal, according to…
Industry News
February 27
IBM Mark Simpson marketing campaign text voice Watson Assistant Watson Campaign Automation
IBM announced the general availability of Watson Assistant for Marketing, an AI-powered assistant that aims to help marketers…
Industry News
October 4
CEO Derek Schoettle IBM Yonatan Stern zoominfo
ZoomInfo, a B2B account and contact database platform, has appointed Derek Schoettle as its new CEO. He will replace…
Industry News
July 25