Global IT Spending to Approach $5 Trillion in 2026: HG Insights
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up…
News Brief April 15
Latest In: buyer behavior
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
In B2B marketing, generating interest once depended heavily on messaging and repetition. Brands assumed that enough exposure across…
Demanding Views March 31
Why Segmentation Just Became the Top Database Priority for 2026
Remember the “spray and pray” days? You’d blast the same email to 50,000 people, cross your fingers, and…
Blog February 26
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that…
Industry News October 6
Sitecore Enhances Buyer Data Offering With Reflektion Acquisition
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore's…
Industry News September 7
Cisco Upgrades Marketing Velocity Program To Address B2B Buyers’ Digital Shopping Habits
For any channel marketer trying to keep pace with Cisco's Marketing Velocity program, the challenge got a little…
Industry News October 2
Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution
I had the opportunity to attend Salesloft's Rainmaker conference in Atlanta, Ga. last week, where leading sales experts…
Blog March 19
New Research Shows B2B Marketers Lack Processes For Leveraging Engagement Data
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their…
Industry News June 7
LiveHive Unifies Insights From Sales Acceleration Platform, Launches Partner Network
LiveHive launched updates to its sales acceleration platform designed to provide users a holistic view of their sales…
Industry News April 19
True Influence Launches Open API For InsightBASE Platform
Data-driven marketing platform provider True Influence has added open API capabilities for InsightBASE, a solution designed to track…
Industry News April 7
StreamSend Introduces Platform Aimed To Personalize The Buyer’s Journey
Email marketing service provider StreamSend Email Marketing has introduced a platform that positions marketers to schedule emails based…
Industry News February 8
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
