Events management platform Bizzabo has raised $15 million in equity funding led by Pilot Growth Equity, with additional participation from Maor and others. The round will help support the company’s goals to expand its cloud-based event platform and support its growing customer base.
New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up methods to measure, analyze and act on their success. More than half (57%) of the survey respondents stated that it takes them four days or more to follow up with leads after an event concludes. Only 6% can follow-up with prospects either on the same day or the day following the event.
Marketo and event management technology provider Certain announced a partnership that will enable marketers to enhance existing marketing data by using customer profiles gathered at events, according to officials from both companies.
“Events represent one of marketing automation’s last frontiers and an enormous untapped opportunity for marketers with the right tools,” said Robin Bordoli, VP of Partner Ecosystems for Marketo.