Let’s Verify is a proprietary lead verification platform from INFUSEmedia that aims to sift out invalid leads with questionable or erroneous data. The platform is designed to equip sales teams with accurate, high-quality records in order to improve lead generation, accelerate pipeline and increase revenue.

DealSignal, a B2B marketing data provider, announced a new partnership and integration with the intent data provider Bombora. The partnership aims to help mutual customers identify leads at accounts that are showing a propensity to buy based on their buying intent.

DiscoverOrg, a B2B intelligence platform, acquired NeverBounce, an email verification and list cleansing services provider, for an undisclosed amount.

Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an inflection point. Gone are the days where B2B marketers relied on basic, descriptive data like demographics and location to define marketing segments — a far cry from the much more sophisticated and multi-layered approach to segmentation and personalization used by B2C marketers.

Zuant Vault is a cloud-based data management solution designed to control both on- and offline mobile data to help B2B companies comply with stringent regulations, such as GDPR. 

Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an interview with Demand Gen Report, Adnan Zijadic, Principal Analyst at Gartner, shared his thoughts on the rise of data intelligence, its role in ABM and how to maximize your data intelligence solutions.

Marketers need to adapt to the expectations of the evolving customer now more than ever — a recent report by Gartner suggests that by 2020, poor customer experiences will destroy 30% of digital business projects.

SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account data in real-time. The solution aims to help organizations adopt a data-first approach to their marketing and sales activities.

According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in Big Data solutions and 54% have already done so.

Conducted at the Direct Marketing Association’s 2013 Annual Conference, the survey polled nearly 400 mid-and upper-level marketing professionals on their plans for 2014, attitudes toward technology adoption and budget considerations. Of those who have already invested in Big Data, a majority (85%) are already seeing returns. By contrast, 33% who described themselves as “uncertain” about the role of Big Data estimate that they will invest in five years or more.