An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by the rapid adoption of marketing automation, made reporting and analytics a core part of the day-to-day lives of B2B marketers.

Pinterest has rolled out Pinterest Web Analytics to offer marketersinsights into how visitors are interacting with pins that originate from their web sites. This analytics tool is currently available to verified web sites.

Key features of Pinterest Web Analytics include:

• Capturing information on the amount of visitors pinned content from your site;
• Number of Pinterest users that have viewed these pins;
• Number of visitors that have accessed your site via Pinterest; and
• Analytics on the most repinned, clicked and recent pins.

Demandbase, which offers a real-time targeting and personalization platform, received a U.S. Patent that protects the processes used to identify businesses visiting web sites through the use of network Internet Protocol (IP) addresses.

ExactTarget yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital.

ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0 million in ExactTarget common stock, and $21.0 million in total consideration for iGoDigital, consisting of $14.7 million in cash and $6.3 million in ExactTarget common stock.

Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

Featuring six casinos with more than 7,200 slots, 380 table games, Foxwoods Resort Casino realized the Web site could still be a powerful tool to communicate with its customer base. As Foxwoods’ IS organization moved toward a major Web site overhaul in 2006, it concluded that its Web analytics product was no longer sound.

Coming off the strongest business quarter in its company history, customer acquisition solutions provider Demandbase recently announced enhancements to the Demandbase Professional solution. The new release includes advanced web analytics, designed to provide BtoB marketers with specific traffic sources that deliver the highest valued Web traffic.

For its marketing campaign Sprint says it’s the “now network.” Its social media network is proving to be just as urgent and ROI oriented.

While marketers have been struggling to find ROI around social media, Sprint recently partnered with Omniture and Lithium to demonstrate the tangible benefits of its online community. Sprint’s key social media initiative, BuzzAboutWireless.com, is a leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and generates rich customer data that complements Sprint’s corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiatives into its Web analytics.

Last week was a tough one for social media network salespeople. Two major reports were issued Friday that show very clearly people spending a dominant amount of time on social networks, but those visitors are not exactly speeding to the top of the lead scoring chart.