TeleNet Marketing Solutions, a B2B lead generation firm, reported that revenues were up 7% and the company added seven customers and 14 employees in 2012.
Of the seven new clients, three have annual revenues of more than $1 billion. Kathy Rizzo, TeleNet’s Vice President of Sales and Marketing, credited the success to the company’s strong relationships with the businesses it represents.
“By integrating our efforts and tightening the communication between marketing and sales, our clients have seen more qualified leads turn into new customers,” she said.
TeleNet consults with clients to determine the right lead-to-sales handoff strategy for their organization, Rizzo said. When the lead handoff process is well defined, everyone benefits; marketing teams generate a higher return on their investment and sales organizations close more business, she added.
Gregg Garrett, TeleNet’s CEO and Co-Founder, said the company generates and nurtures leads for more than 30 companies, many of them in the high-tech sector.