ZenIQ, an account-based marketing (ABM) orchestration platform, announced new integrations with Salesforce CRM, Marketo, Oracle Eloqua, HubSpot and Salesforce Pardot to help users better connect account data across platforms.
The integrations position users to organize data from their CRM, marketing automation and any other internal systems to create a holistic view of target accounts—including details on account coverage, reach and engagement.
The company said that the integrations can help users accomplish multiple ABM orchestration duties, including:
- Lead to account mapping, including advanced recognition to missing contacts/accounts within different platforms;
- ABM target account reporting across platforms;
- Identification of first party intent signals and engagement across platforms; and
- Automated orchestration of workflows.
"Target accounts and their buyers exist across platforms and engage across channels," said Srihari Kumar, Founder and CEO of ZenIQ, in a statement. "Our integrations and data science harness this insight and deliver on the ABM promise of a target account, cross-platform strategy."