The continued strive for a 360-degree view of the customer is coming closer to fruition as B2B businesses are finding innovative ways to aggregate and understand their customer data — all while offering simplified, streamlined customer experiences.
Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies with diverse and specific needs. The Aqfer approach is designed to make it easier to handle the large-scale complexity of modern ad tech and martech data management, as well as allow channel providers to focus on integration and customization issues that create enterprise value.
Salesforce announced new details about its Customer 360 offering, which officially brings the company into the customer data platform (CDP) race. The company detailed that Customer 360 will be designed to act as a data layer underneath its Marketing, Sales, Service and Commerce Cloud offerings.