Intercom’s Inbox is designed to enable sales and support teams to host all of the information and tools they need in one place. The solution aims to provide context alongside customer conversations and trigger actions in external tools with one click. It is also quipped to sync data across tech stacks for faster and more personalized conversations with customers and leads.
The reimagined Inbox is positioned to remove workflow friction, while simultaneously delivering a personal and efficient experience. Teams can bring their most common workflows into the Inbox, display relevant data from external tools and keep everything in sync. They can also optimize the Inbox to display only the customer information and actions they need most and reorder conversation details by priority.
Primary targeted users include sales reps, customer success/support leads, sales development managers and sales operations at small and medium-sized B2B companies.
Intercom integrates with popular CRMs, such as Salesforce, HubSpot and Pipedrive. These apps automatically sync leads and conversations between tools and surface CRM data inside the Intercom Inbox. This allows sales and support teams to keep their CRM up to date and have complete context alongside every live chat conversation. Marketing teams can also use these apps to send targeted outbound campaigns and send new leads that are captured in Intercom to their CRM.
Intercom’s Inbox is available on the Essential (starting at $38/month), Pro (starting at $78/month) and Premium (custom pricing) plans. The Essential plan includes access to 170+ apps, which are free to use and only require an account with the integrated tool. Pro and Premium plans unlock access to premium apps, including Salesforce, Zendesk and Marketo.
Intercom’s customizable Inbox is built for both sales and support. Inbox is also the second Intercom solution with app capabilities, positioning it as the dominant platform for all customer data, conversations and workflows for businesses.
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Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals.
The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage MAP contacts. The new offerings include:
“Despite reports saying otherwise, email isn’t going anywhere. And email marketing is a company’s highest-leverage demand generation channel,” said David Cancel, Founder and CEO of Drift, in a statement. “But today’s buyers expect a more personalized experience in email and beyond — and companies aren’t delivering. With the launch of these email bots, marketers can leverage AI and machine learning to encourage conversations and ultimately make buying easier.”
SmartSeeds from Return Path is a deliverability data platform powered by artificial intelligence that aims to provide insights into email program performance. It is positioned to generate a deeper level of deliverability monitoring along with additional intelligent insights, such as subscriber engagement and engagement-based filtering.
Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top, with the company website (48%) and in-person events (47%) trailing closely behind.