Madison Logic and ZoomInfo announced this morning they are entering into an agreement that will combine industry-leading go-to-market (GTM) intelligence solutions for a more effective, efficient, and personalized buyer journey
The strategic partnership between Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo, the GTM Intelligence platform, is intended to deliver enhanced capabilities across B2B audience planning, prospecting, and marketing attribution.
The exclusive collaboration gives B2B marketing and sales teams a unified, data-driven way to reach the right buyers, deliver highly personalized engagement, and accelerate revenue across the full buyer’s journey.
Addressing Growing Complexities
Keith Turco, CEO of Madison Logic, notes as B2B buying groups grow larger and more complex, closing the consensus gap has become one of the biggest challenges for marketers.
“This collaboration marks a significant step forward in enabling smarter, more connected B2B marketing,” said Turco. “Together with ZoomInfo, we’re delivering the intelligence needed for marketing and sales teams to identify the full buying committee, engage each member with relevance, and measure what’s driving true influence.”
Integrated Solutions
Madison Logic’s multi-channel activation platform empowers marketers to engage high-value accounts across their most trusted media environments, delivering tailored messages to every member of the buying group to fuel demand. ZoomInfo complements this with precise contact data and AI-driven outreach intelligence that empowers sales teams to take immediate action.
Officials from both companies said the partnership will provide integrated solutions that bridge the gap between marketing and sales, helping go-to-market teams work faster, target smarter, and drive more measurable pipelines— with the right message, at the right time, on the right channel.
“Too many B2B teams are still stuck trying to connect the dots between marketing activity and sales results,” said Elliot Smith, Vice President of Partnerships at ZoomInfo. “By unifying intent, data, and activation into one connected workflow, we’re helping companies eliminate the handoff friction, engage the full buying group with precision, and move from signal to revenue faster than ever before.”
Phased Roll Out
Joint customers will primarily benefit from advanced audience planning powered by enriched data sets and shared insights across both platforms. Other advantages include:
- Real-time prospecting workflows that leverage engagement data to inform when and how to connect with buying committee members
- Unifying media strategies by combining paid and owned channel efforts to reach buyers faster and drive better results.
The partnership will roll out in phases, with both companies committed to expanding capabilities and deepening integration over time—helping teams shorten time to revenue, navigate complex buying groups, and drive measurable business impact. For more information, visit the Madison Logic blog and ZoomInfo blog.
