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behavior data CDP customer data digital experiences Optimizely Zaius
Optimizely Acquires Zaius To Improve Digital Experience Creation

Optimizely Acquires Zaius To Improve Digital Experience Creation

Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…

Industry News March 22
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Gartner Research: 58% Of Sales Reps Require Coaching To Better Sell In A Virtual Environment

Gartner Research: 58% Of Sales Reps Require Coaching To Better Sell In A Virtual Environment

With B2B selling taking on an entirely virtual identity, many organizations have turned to digital marketplaces to drive…

Industry News March 19
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Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts…

Industry News March 17
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