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#B2BMX BUYING CYCLE customer experience customer journey Jeff Marcoux Microsoft
Microsoft's Jeff Marcoux On Mastering The Customer Experience

Microsoft’s Jeff Marcoux On Mastering The Customer Experience

B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX…

Industry News February 23
#B2BMX content marketing content strategy DigitasLBi Jonah Berger Second City Works
Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

Finding Your Why—Experts Weigh In On Masterful B2B Storytelling And Marketing Creativity

There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report's annual conference—marketers must go…

Industry News February 23
#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
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