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content marketing Content Marketing Institute measurement research ROI survey
Study: 62% Of B2B Marketers Find Success With Content Marketing

Study: 62% Of B2B Marketers Find Success With Content Marketing

Content marketing is getting better by the year, according to The Content Marketing Institute.  The organization released its…

Industry News September 28
AI artificial intelligence Oracle salesforce
Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing

Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing

Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its…

Industry News September 28
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YesPath Launches ABM Product For Sales

YesPath Launches ABM Product For Sales

YesPath has introduced a new sales product within its Account-Based Marketing (ABM) Platform. YesPath for Sales enables account-based…

Industry News September 27
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