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CDP Institute customer data platform data data technology David Raab realtime data
B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database…

Industry News February 15
#B2BMX buyer influence influencers Lee Odden
Lee Odden Makes A Case For Influencer Marketing At #B2BMX

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you're a B2B marketer and you're not using influencer marketing as part of your overall strategy, you…

Industry News February 15
ABBYY Apttus contract management Intelligent Import quotetocash
Apttus Launches Machine-Learning-Powered Solution For Contract Migration

Apttus Launches Machine-Learning-Powered Solution For Contract Migration

Apttus, a quote-to-cash software firm, has introduced a new machine-learning solution—Apttus Intelligent Import—which is said to automatically scan,…

Industry News February 14
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