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customer experience Megan Heuer Sales Enablement SiriusDecisions
SiriusDecisions Research: Room For Improvement In B2B Customer Experience

SiriusDecisions Research: Room For Improvement In B2B Customer Experience

Eighty percent of B2B buying decisions are based on a buyer's direct or indirect customer experience, according to…

Industry News June 1
ABM account based marketing advertising content syndication cross-device crossdevice Madison Logic mobile Tapad
Madison Logic Partners With Tapad To Boost Cross-Device ABM Programs

Madison Logic Partners With Tapad To Boost Cross-Device ABM Programs

Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor,…

Industry News June 1
Acquisition marketing automation marketo Vista Equity Partners
Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo Acquired By Vista Equity Partners For $1.79 Billion

Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data…

Industry News May 31
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