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Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

Salesforce Launches Wave Analytics For B2B, Continues Growth In Data Market

Salesforce continues to build on its business intelligence offerings by unveiling its expansion of the Wave Analytics portfolio…

Industry News September 1
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FunnelCake Unveils Marketing Operations System For B2B Teams

FunnelCake Unveils Marketing Operations System For B2B Teams

Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…

Industry News August 31
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Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Study: 75% Of Marketers See Better Brand Engagement With Algorithmic Attribution

Marketers have been drawn to using algorithmic attribution to track the customer journey and enhance cross-channel spend, but…

Industry News August 30
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