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content effectiveness content marketing content performance Lystics
Lystics Launches Content Affinity Engine To Identify High-Performing Content

Lystics Launches Content Affinity Engine To Identify High-Performing Content

Lystics, a personalized-marketing technology provider, has launched a Content Affinity Engine, that it said will help marketers determine…

Industry News February 22
content performance content production Contently Docalytics mergers and acquisitions
Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently Acquires Docalytics To Optimize Customer Content Efforts

Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount.…

Industry News February 19
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Atmel's Sander Arts, Extole's Jen Gray Reveal ABM Journeys At C2C16

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but…

Industry News February 18
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