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Study: Most Marketers Measured On Revenue, But Slow To Adopt Predictive Analytics

Study: Most Marketers Measured On Revenue, But Slow To Adopt Predictive Analytics

According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they…

Industry News November 23
#SPS2015 Accountbased marketing Demandbase marketing sales alignment ON24 webinar promotion
Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Strategy & Planning Series Day 4: Data Fuels Account-Based Marketing And Sales Alignment

Thursday's Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations…

Industry News November 20
Board of Directors LookBookHQ Nudge Software Paul Teshima
LookBookHQ Appoints Former Eloqua Exec To Board Of Directors

LookBookHQ Appoints Former Eloqua Exec To Board Of Directors

Content engagement platform LookBookHQ added Paul Teshima to its Board of Directors and announced several new hires. Dwayne…

Industry News November 19
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