Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies
The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…
Industry News October 12
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Act-On To Enhance Customer Engagement With New Microsoft Solutions
Marketing automation software provider Act-On Software has launched a new product bundle to complement Microsoft Dynamics CRM, Power…
Industry News October 11
Bloomberg Media Launches B2B Marketing Service Group For Content Creation
Bloomberg Media is launching a B2B marketing services group in an effort to diversify beyond media such as…
Industry News October 10
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