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#SPS2015 buyer engagement Content Strategies crosschannel messaging LookBookHQ Oracle Marketing Cloud
Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

Strategy & Planning Series Day 2: Data Analysis Aligns Cross-Channel Messaging, Identifies Fast-Moving Buyers

The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…

Industry News November 18
lead nurturing Lead scoring Leslie Fine Predictive Journeys Predictive marketing salesforce
Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…

Industry News November 18
#SPS2015 ActOn Software Full Circle Insights funnel visibility inbound outbound Strategy & Planning Series
Strategy & Planning Series Day 1: Using Data To Balance Inbound And Outbound And Improve Funnel Visibility

Strategy & Planning Series Day 1: Using Data To Balance Inbound And Outbound And Improve Funnel Visibility

The first day of the week-long Strategy & Planning Series focused on using data to determine the right…

Industry News November 17
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series