#SPS2015 buyer engagement Content Strategies crosschannel messaging LookBookHQ Oracle Marketing Cloud
The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily,…
Industry News
November 18
lead nurturing Lead scoring Leslie Fine Predictive Journeys Predictive marketing salesforce
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…
Industry News
November 18
#SPS2015 ActOn Software Full Circle Insights funnel visibility inbound outbound Strategy & Planning Series
The first day of the week-long Strategy & Planning Series focused on using data to determine the right…
Industry News
November 17