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Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation David Raab Director of Product Marketing at Lattice Engines Jim lenskold Lattice Engines predictive lead scoring Rob Bois
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Marketers Eye Predictive Models In Next Generation Of Lead Scoring

Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…

Industry News November 6
B2B buying process CRM Daniel West EVP of Strategy and Corporate Development Sales Enablement Salesforce AppExchange SAVO
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SAVO Launches CRM Opportunity Pro On Salesforce AppExchange

SAVO Group, a provider of sales enablement tools, launched its CRM Opportunity Pro on the Salesforce.com AppExchange. Integrated…

Industry News November 5
Bill Johnson demand generation marketing automation President sales automation sales prospecting Salesv Salesvue
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Salesvue Aims To Simplify Sales Prospecting With Partner Program

Salesvue, a sales prospecting automation solution provider, has introduced ITS Prospect-to-Pipeline Partners Program. Sales training and consulting organizations…

Industry News November 4
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