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Successful Predictive Lead Scoring Requires Rich Data

Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand…

Industry News March 25
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Lead Management Software Firm LeanData Secures $5.1M In Funding

LeanData, Inc. a startup vendor specializing in lead management software for Salesforce.com, has secured $5.1 million in Series A funding.…

Industry News March 25
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Demandbase Raises $15M To Grow B2B Ad Targeting Platform

Demandbase recently received $15 million in equity financing from various investors. The B2B targeting and personalization company financing…

Industry News March 25
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