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A/B testing behavioral data Co-Founder of CoreMotives CoreMotives email marketing individualized messaging marketing automation nurture programs one-to-one marketing Rhett Thompson Silverpop
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Silverpop’s CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution…

Industry News February 27
CEO email marketing email subject lines Jerry Jao Retention Science
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Study: Short, Personalized Subject Lines Boost Email Open Rates

All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But…

Industry News February 27
Andy Zimmerman B2B sales cycle Chief Strategy and Marketing Officer for Corporate Visions Chuck Dulde CMO of Brainshark content marketing mark o'connell President and CEO of SAVO sale marketing alignment SAVO Tim Riesterer VP of Sales Enablement for SAVO
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Content Is The Next Frontier In Aligning Sales And Marketing

The sales and marketing relationship once focused on the quality of the leads being generated by marketing. Now, …

Industry News February 26
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