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Hourglass Funnel

The New Demand Funnel Is An Hourglass, Says DemandGen International’s David Lewis

The demand funnel is evolving from the traditional cone to an hourglass-shaped model with a “lead management” funnel…

Industry News July 2
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MiDash logo

Left Brain DGA Moving Into Technology Space With Launch Of MiDash ROI Tool

Even with the growing adoption of marketing automation, CRM and web analytics tools, most marketers are still challenged…

Industry News July 1
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MarketoLaunchPoint

Marketo Adds MarketStar, RingRevenue To Partner Program

Marketo recently added sales process and personnel agency MarketStar and call marketing automation vendor RingRevenue to its LaunchPoint…

Industry News July 1
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