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Making Inbound Personal: The Next Frontier of Lead Generation

By Kristin Hambelton, Neolane One of the next frontiers for lead generation technology is the need to support…

Industry News June 5
best in class lead scoring tactics Best Practices of the Best Marketers demand generation demand generation strategies lead scoring strategies marketing automation successful marketing organizations

Study: ROI Tracking, Advanced Lead Scoring Drive Best-In-Class Marketing

According to a recent study, the most successful marketing organizations get a significantly higher budget than their less…

Industry News June 4
generating demand marketing automation marketing responsibility pipeline generation revenue performance management strategies sales responsibility

Marketo Benchmark Report Shows Impact Of Revenue Performance Management Strategy

Companies that employ mature Revenue Performance Management (RPM) strategies get a much bigger pipeline contribution from their marketing…

Industry News June 1
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