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SDS_Waterfall

SiriusDecisions Demand Waterfall

SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to…

Industry News May 29
MattMcKenzie

Why B2B Marketers Should Embrace Social Sign-In

The Content Marketing Institute recently published an outstanding analysis of the pros and cons of content registration forms. It's worth checking out…

Industry News May 29
Oracle Oracle acquisition Social CRM social marketing platform social media Vitrue

Oracle Acquires Social Marketing Vendor Vitrue In $300M Deal

Oracle has long been known for spending big money buying its way into hot new markets. This week's…

Industry News May 25
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