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Marketo Releases Third-Party App Integration Framework

 Marketing automation vendor Marketo today announced that it has released a new framework for linking third-party applications to…

Industry News October 31
B2B B2B marketing data Data management Demand Gen Report lead management lead measurement lead performance Mary Firme Michael Bird Netprospex ReachForce social media TechProspex

Business Trends Make ‘Data Decay’ A Pressing Issue For B2B Marketers

More than ever before, the U.S. job market is in a state of flux. More people are changing…

Industry News October 31
B2B B2B marketing Context.IO Demand Gen Report email API email marketing marketing automation Matt Blumberg Return Path

Return Path Acquires Context.IO For Email Data Integration

Return Path, a provider of email delivery and intelligence services, announced last week that it had acquired Montreal-based…

Industry News October 31
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