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B2B buying B2B marketing content marketing data segmentation LeadFormix Maribeth Ross marketing automation Michael Sasaki Netprospex
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Experts Discuss Best Practices For Contact Lists, Data Cleansing In The B2B Buying Process

More B2B marketers are investing in data cleansing techniques to segment their target audiences and help prospects through…

Industry News August 9
B2B marketing Bob Lewis Data management Heather Baynes Infogroup Targeting Solutions integrated marketing database Jeff Adee lead generation Sandra Jones Sapphire Steve Perks

Infogroup Targeting Solutions Unveils New Integrated Marketing Database

Infogroup Targeting Solutions yesterday introduced Sapphire, an integrated marketing database powered by the company's Data Axle real-time data…

Industry News August 8
28Marketing Adam Blitzer AppExchange Buddy Media demand generation Hubspot Ian Michiels Left Brain DGA marketing automation Marketing Cloud marketo MarketSphere Marketing Pardot Radian6 Salesforce.com Sanjay Dholakia SFDC Steve Gershik

Is Marketing Automation Next On Salesforce.com’s Acquisition Agenda?

Over the past two years, Salesforce.com has embraced social media marketing as a key part of its long-term…

Industry News August 7
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