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Jeanne20Hopkins

Where Content Marketing Fails

By Jeanne Hopkins, Director of Marketing, HubSpot You publish content to generate demand. You don't generate demand to publish…

Industry News August 23
Acquisition Cambridge company growth funding Guinness World Records Hubspot Inbound Marketing largest online seminar M&A MA business Oneforty

HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar

HubSpot announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed…

Industry News August 19
BtoB companies CSO Insights Gerhard Gschwandtner IDC Michael Gerard sales and marketing Sales Enablement Selling Power Ventana Research

Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them…

Industry News August 16
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