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The Social Media Sales Revolution Authors Provide Insight On The Changing Landscape Of The BtoB Marketplace

Although BtoB companies are beginning to implement practices and processes that tie social media efforts to revenue, marketers…

Industry News August 31
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Social Enterprise Takes Center Stage At Dreamforce 2011 As Vendors Roll Out New Tools

More than 40,000 sales and marketing professionals gathered this week for Salesforce.com's annual Dreamforce Conference at the Moscone…

Industry News August 31
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New Survey Shows Growing Influence Of Content On Demand Generation

With marketers now seeing such a clear connection between content and demand generation, new research revealed a growing…

Industry News August 29
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