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Oracle Acquires Social Marketing Vendor Vitrue In $300M Deal

Oracle has long been known for spending big money buying its way into hot new markets. This week's…

Industry News May 25
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Marketo Launches Social Marketing Automation Solution

Marketo this week launched Marketo Social Marketing, a suite of social marketing automation products including Marketo Social Boost,…

Industry News May 24
Channels Demand Balance Index demand gen demand generation demand journey Demand Waterfall DemandGen Report Inbound Marketing Jay Gaines lead conversion lead conversion rates lead generation Marketing Marketing Qualified Lead sales Sales generated leads sales qualified leads SiriusDecisions SiriusDecisions Summit teleprospecting telequalification Tony Jaros

SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New ‘Demand Waterfall’ Model

SiriusDecisions yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing…

Industry News May 23
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