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The Low-Down On GDPR For B2B Marketers

To help marketers get a tighter grasp on the steps they need to take before the GDPR compliance deadline, Demand Gen Report Editors Brian Anderson and Klaudia Tirico sat down with Devin McDonnell, Director of Demand Generation at DGR's parent company G3 Communications, to discuss the ins and outs of GDPR. They touched on topics including:

  • Determining which data is even necessary for your marketing campaigns;
  • Retroactively adding updated privacy policies to old content on your site; and
  • Ensuring your third-party data and tech partners are GDPR compliant.