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Lattice Engines Expands Use of Social Data
Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive…
Industry News May 17
Marketo Kicks Off IPO Today at $13 A Share
Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin…
Industry News May 17
Silverpop Hopes ‘Universal Behaviors’ Will Have Universal Appeal For B2B, B2C Marketers
At last week's SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data…
Industry News May 16
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Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
