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Lyris Marketing Automation Tool Adds ‘Big Data’ To The B2B Marketing Arsenal
Marketing automation software provider Lyris last week introduced a new software platform, Lyris One, the puts the focus…
Solution Spotlight September 18
Go Mobile, Go Social Or Go Home: Using Mobile And Social Media To Drive Buying Decisions
By Joe Cordo, CMO of Extraprise Editor's note: This is the first in a two-part series. Multi-channel marketing…
Demanding Views September 18Lenskold Group/Pedowitz Group Study Offers New Insights Into Marketing Automation Effectiveness
Over the past 12 months, we've seen a series of high-profile studies that establish the relationship between marketing…
Industry News September 18
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Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
