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B2B marketing campaign management cross channel Demand Gen Report email marketing exacttarget Forrester Research Gap Direct Jim Roemmer lead management lead nurturing marketing ROI social listening social media The Key To Successful Cross-channel Marketing

Marketers Discuss Cross-Channel Limitations, Top Technology Tools

There's no need to build the case for cross-channel marketing because it's already top of mind for a…

Industry News November 2
Buddy Media CRM DF12 Dreamforce Radian6 salesforce Salesforce Marketing Cloud Salesforce.com Sameer Patel SAP SAP Jam SAP Social media analytics social media Social OnDemand social software

SAP Challenges Salesforce With New Social Enterprise Offerings

SAP on Wednesday made a series of announcements intended to establish the company as a major player in…

Industry News November 1
content metrics infographic Pardot rich media

Infographic: Content Marketing Metrics

Content marketing is now a mainstream activity for most B2B firms. Even as they rush to take advantage…

October 31
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