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BtoB companies CSO Insights Gerhard Gschwandtner IDC Michael Gerard sales and marketing Sales Enablement Selling Power Ventana Research

Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them…

Industry News August 16
b2b companies Dan McDade lead generation Multi Touch sales pointclear The Sales Lead Management Association
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The Magic of 12: How to Magnify Lead Generation Results Using Multiples

By Dan McDade, President & CEO, PointClear “I called them three times, and they didn't get back to…

Industry News August 16
Aprimo cloud-based integrated marketing Inbound Marketing marketing automation Real-Time Interaction Manager

Aprimo Enhances IMM Functionality Following Teradata Acquisition

Aprimo, a provider of cloud-based integrated marketing software, recently announced a new addition and enhancements to its Integrated…

Industry News August 16
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