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Metrics That Matter For BtoB Demand Gen

Being more data-driven has proven an elusive goal for many BtoB organizations. Unable to view and interpret complex…

August 17
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The Missing Link In Demand Generation

How to turn social media into a profitable demand generation tool  Social media is the fastest growing lead…

August 16
BtoB companies CSO Insights Gerhard Gschwandtner IDC Michael Gerard sales and marketing Sales Enablement Selling Power Ventana Research

Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them…

Industry News August 16
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