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Testing: 5 Steps To Find The Right Formula For Effective Emails

By Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact Testing is the most effective, most often overlooked,…

Industry News July 19
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Marketing Automation Institute Launches To Bridge Skills Gap Among BtoB Tech Adopters

The Marketing Automation Institute (MAI) yesterday announced its official launch as a new certification body and community for…

Industry News July 19
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Next-Gen Lead Gen; Buyer Centric Tactics Take Center Stage at Online Marketing Summit

As the web plays an increasingly critical role in the BtoB buying process, marketing and sales professionals are…

Industry News July 18
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