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7 Tactics To Increase Customer Lifetime Value

7 Tactics To Increase Customer Lifetime Value

Instead of focusing on one-off purchases from new buyers, it can be more valuable for organizations to focus…

January 12
Inbound Marketing personnel revenue smartbug media
SmartBug Media Elevates Jen Spencer To CEO

SmartBug Media Elevates Jen Spencer To CEO

SmartBug Media, an inbound marketing agency, promoted Jen Spencer to CEO effective Feb. 1, 2022. Ryan Malone, SmartBug's Founder and current CEO,…

Industry News January 11
ABM ABM maturity Accountbased marketing MRP return on investment Revenue Marketing ROI
A Roadmap To Speed Revenue Gains For ABM Leaders

A Roadmap To Speed Revenue Gains For ABM Leaders

For most marketers — particularly those at large, enterprise organizations — investments in ABM require a leap of…

Blog January 11
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