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What Sales Really (Really) Wants From Its Marketing Counterparts

What Sales Really (Really) Wants From Its Marketing Counterparts

Sales and marketing alignment has been one of the buzziest catchphrases in the B2B world in recent years,…

Demanding Views March 18
CMO demand generation Jessica Shapiro LiveRamp Safe Haven
LiveRamp Announces Jessica Shapiro As New CMO

LiveRamp Announces Jessica Shapiro As New CMO

LiveRamp, a data enablement platform, welcomed Jessica Shapiro as its new CMO. In her role, Shapiro will report…

Industry News March 18
ABM intent data LinkedIn research review site TrustRadius
TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius, a research and review platform, revealed an intent data integration with LinkedIn Matched Audiences. The new partnership seeks…

Industry News March 17
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