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#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…
Industry News July 27
Zoom Initiates $14.7B Acquisition Of Five9
Zoom entered an agreement to acquire Five9, a cloud contact center, in an all-stock transaction valued at $14.7 billion.…
Industry News July 27
When Designing A CTA, Pay Attention To…
An effective call to action (CTA) results in higher conversion rates and/or generates new leads to pursue, making…
July 26
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
