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Intent Data: It's Becoming A Key Ingredient For Revenue Growth

Intent Data: It’s Becoming A Key Ingredient For Revenue Growth

The increased utilization of intent data among B2B organizations has already been well documented in research reports and…

July 31
ABM abm list account engagement Bombora ROI
ABM Is Not A ‘Set-It-And-Forget-It' Tactic

ABM Is Not A ‘Set-It-And-Forget-It’ Tactic

Account-based marketing (ABM) has its share of disciples who swear that it's the best way to pursue prospects:…

Demanding Views July 31
Inside IDG's Acquisition of Triblio With Mohamad Ali & Andre Yee

Inside IDG’s Acquisition of Triblio With Mohamad Ali & Andre Yee

IDG’s recent acquisition of Triblio pairs together one of the largest B2B media brands in the world with…

July 29
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series