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B2B Digital Marketing Trends In 2021

B2B Digital Marketing Trends In 2021

With Forrester research suggesting E-commerce and other digital strategies will generate $1.8 trillion in B2B sales by 2023,…

March 23
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Optimizely Acquires Zaius To Improve Digital Experience Creation

Optimizely Acquires Zaius To Improve Digital Experience Creation

Optimizely, a digital experience platform (DXP) formerly known as Episerver, acquired customer data platform Zaius to provide customer…

Industry News March 22
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KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution

KickFire SPARK Tracks Website Traffic For Improved Account-Level Engagement & Attribution

The KickFire SPARK solution from KickFire allows users to create company watchlists that identify when target accounts visit…

Solution Spotlight March 22
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series