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Act-On Secures $20M In Growth Finance Funding

Act-On Secures $20M In Growth Finance Funding

Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S.…

Financial News March 18
What's Working In Demand Generation?  How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

It’s difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had…

March 17
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Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce Releases ABM Innovations To Further Identify Buyer Behaviors

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts…

Industry News March 17
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