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A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams…
Industry News November 6
Why A ‘Sense Making’ Approach Wins B2B Sales
It's no secret that B2B buyers are overwhelmed when it comes to making complex purchase decisions. In fact,…
Demanding Views November 6
HubSpot Acquires PieSync To Gain Consistent View Of Customers Across Touchpoints
HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient…
Industry News November 5
Resources
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Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
