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Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Awareness vs. Precision: How Marketers Are Rethinking Channels, Metrics & Tactics To Engage Accounts & Roles At Key Buying Stages

Aired live on February 20th @ 2 PM ET / 11 AM PT New research from Demand Gen…

January 31
Data Automation Buyer's Guide

Data Automation Buyer’s Guide

Modern marketers deal with large volumes of data acquired through a number of different third-party sources and a…

January 31
Adnan Zijadic AI analyst artificial intelligence Data Intelligence Data management data vendors Gartner marketing data
Gartner Analyst Adnan Zijadic Discusses Growing Priority Of Data Intelligence, Offers Recommendations For Improving Investments

Gartner Analyst Adnan Zijadic Discusses Growing Priority Of Data Intelligence, Offers Recommendations For Improving Investments

Nearly 90% of B2B companies say data quality is important to their sales and marketing teams. In an…

Industry News January 31
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